Director, Marketing Intelligence
3.
9 Full-time 2 hours ago Full Job Description Abbott is a global healthcare leader that helps people live more fully at all stages of life.
Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Our 115,000 colleagues serve people in more than 160 countries.
About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people's health.
We're always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.
You'll also have access to:
Career development with an international company where you can grow the career you dream of.
Free medical coverage for employees via the Health Investment Plan (HIP) PPO An excellent retirement savings plan with high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The salary for this role is between $156,400 and $312,800.
The Opportunity At Abbott, we believe people with diabetes should have the freedom to enjoy active lives.
That's why we're focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions.
We're revolutionizing the way people monitor their glucose levels with our new sensing technology.
Our location in Alameda, California has an opportunity for a Director, Marketing Intelligence.
This position will lead our market and user research teams and fuel growth by delivering actionable insights that guide strategy and influence decision making across product development and marketing efforts.
This individual will gather and leverage customer data and insights on industry trends and markets to build marketing initiatives and ensure brand success.
They will lead, coach, and empower Customer Insights team members to be successful in their roles.
This individual should have a strong ability to communicate and will be accountable for synthesizing and translating insights into strategic recommendations and actions at senior leadership levels.
Help advance the Global Market Insights team's mission to combine empathy and analytics in a way that provoke bold actions to best serve our customers.
What You'll Work On Enable a customer-centric organization by understanding the needs and motivations of our customers, their purchase journey, loyalty drivers and roadblocks and distilling these in a way which drives effective marketing and innovation.
Build empathy for our customer and represent the voice of our customer to inform product and marketing decisions and investments.
Communicate insights to internal teams and leadership to provide actionable recommendations and help lead implementation Lead a team of market and user research professionals in the development and implementation of insights that drive business growth.
Oversee all market and user research, including quantitative (exploratory, attitudes and usage, segmentation studies, trackers and concept tests, etc.
) and qualitative (usability testing, focus groups, IDIs, etc.
).
Translate business problems into research objectives and integrate cross-functional questions/needs into all research to ensure insights are relevant and actionable across teams; proactively share and present research findings across the business Proactively uncover innovative research methods to bring to life our customer in new ways and enable quicker, customer-informed decision making.
Be seen as a trusted leader with the ability to influence, develop and maintain a highly effective team.
Find creative and compelling ways to generate, present, and evangelize results and recommendations throughout the company, to help cultivate a highly informed, more effective, and more empathetic organization Be a magnetic people leader, helping to manage and develop the team with the ability to customize coaching style to bring out their best.
Required Qualifications Bachelor's degree 13
years of experience working in primary market research 5
years of experience successfully leading teams Preferred Qualifications Master's degree SPSS preferred although not required Expertise in quantitative and qualitative market research methods Expertise in user experience research learning and implementation Expertise in advertising and brand strategy learning and implementation Whole brained thinker who combines data with deep empathy and strong storytelling Comfort with ambiguity and experience in organizational design Strong people leadership skills Experience working with interdependent cross-functional and global teams Willing and able to travel domestically and internationally as required Strategic thinker who approaches challenges with a possibilities and learning mindset Apply Now Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan.
Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.
abbottbenefits.
com Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.
Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.
abbott.
com, on Facebook at www.
facebook.
com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The salary for this role is between $156,400 - $312,800.
Estimated Salary: $20 to $28 per hour based on qualifications.
9 Full-time 2 hours ago Full Job Description Abbott is a global healthcare leader that helps people live more fully at all stages of life.
Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Our 115,000 colleagues serve people in more than 160 countries.
About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people's health.
We're always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.
You'll also have access to:
Career development with an international company where you can grow the career you dream of.
Free medical coverage for employees via the Health Investment Plan (HIP) PPO An excellent retirement savings plan with high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The salary for this role is between $156,400 and $312,800.
The Opportunity At Abbott, we believe people with diabetes should have the freedom to enjoy active lives.
That's why we're focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions.
We're revolutionizing the way people monitor their glucose levels with our new sensing technology.
Our location in Alameda, California has an opportunity for a Director, Marketing Intelligence.
This position will lead our market and user research teams and fuel growth by delivering actionable insights that guide strategy and influence decision making across product development and marketing efforts.
This individual will gather and leverage customer data and insights on industry trends and markets to build marketing initiatives and ensure brand success.
They will lead, coach, and empower Customer Insights team members to be successful in their roles.
This individual should have a strong ability to communicate and will be accountable for synthesizing and translating insights into strategic recommendations and actions at senior leadership levels.
Help advance the Global Market Insights team's mission to combine empathy and analytics in a way that provoke bold actions to best serve our customers.
What You'll Work On Enable a customer-centric organization by understanding the needs and motivations of our customers, their purchase journey, loyalty drivers and roadblocks and distilling these in a way which drives effective marketing and innovation.
Build empathy for our customer and represent the voice of our customer to inform product and marketing decisions and investments.
Communicate insights to internal teams and leadership to provide actionable recommendations and help lead implementation Lead a team of market and user research professionals in the development and implementation of insights that drive business growth.
Oversee all market and user research, including quantitative (exploratory, attitudes and usage, segmentation studies, trackers and concept tests, etc.
) and qualitative (usability testing, focus groups, IDIs, etc.
).
Translate business problems into research objectives and integrate cross-functional questions/needs into all research to ensure insights are relevant and actionable across teams; proactively share and present research findings across the business Proactively uncover innovative research methods to bring to life our customer in new ways and enable quicker, customer-informed decision making.
Be seen as a trusted leader with the ability to influence, develop and maintain a highly effective team.
Find creative and compelling ways to generate, present, and evangelize results and recommendations throughout the company, to help cultivate a highly informed, more effective, and more empathetic organization Be a magnetic people leader, helping to manage and develop the team with the ability to customize coaching style to bring out their best.
Required Qualifications Bachelor's degree 13
years of experience working in primary market research 5
years of experience successfully leading teams Preferred Qualifications Master's degree SPSS preferred although not required Expertise in quantitative and qualitative market research methods Expertise in user experience research learning and implementation Expertise in advertising and brand strategy learning and implementation Whole brained thinker who combines data with deep empathy and strong storytelling Comfort with ambiguity and experience in organizational design Strong people leadership skills Experience working with interdependent cross-functional and global teams Willing and able to travel domestically and internationally as required Strategic thinker who approaches challenges with a possibilities and learning mindset Apply Now Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan.
Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.
abbottbenefits.
com Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.
Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.
abbott.
com, on Facebook at www.
facebook.
com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The salary for this role is between $156,400 - $312,800.
Estimated Salary: $20 to $28 per hour based on qualifications.
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